Recently I posted some basic SEO tips and had some lovely feedback. Now I’m going to say this:
The numbers mean nothing if you don’t feel good about your blog.
Does your blog spark joy?
So, are you happy with your blog (or any other project you’re working on). To get all Marie Kondo about it – does it spark joy?
If the answer is no, then maybe think about making a few changes.
Who are you doing it for?
Write about what you care about, and write it for you. Don’t write what you think people want to read, because it won’t be sincere. It needs to come from the heart.
Refresh the design of your blog occasionally
Look at the design of your blog. Do you like the theme? Is the font easy to read? And by that I mean the colour and size of the font, as well as the actual typeface. Fussy fonts and/or coloured backgrounds can be difficult for some people to see, or just generally off-putting. Save the fuss for a fancy header, logo or images in your sidebar.
Are you making the most of featured images?
If you can’t find any good photos of your own then you can get free stock photos like this one from sites like Unsplash.
Another good app to use is Canva. Not everything is free, but enough of it is available without cost to make custom designs with images and text.
Does your blog make you feel part of a community?
I think that engagement with other bloggers is more important than the number of followers, because it’s more tangible. Your follower count just sits there on your dashboard not really doing anything. The active part of your blog is the comments section. Even if someone comments “great post” that should make you smile. I know sometimes bloggers complain when people just drop their link in your comments section and leave, but it’s not the worst thing to happen. It still takes effort.
Try to build a community beyond your blog too. Whether that’s on Twitter or Facebook, Instagram or Pinterest. Choose your platform and work on it. Don’t spread yourself too thin by trying to conquer all platforms. That’s just exhausting!
So remember, put ‘you’ first because you matter. Then think about who else you are writing for and make them feel included. Share a link and tell them “I was thinking about you when I wrote this” or “you might find this helpful”.
Be grateful for comments, and go and have a look at that person’s blog if they have one. Find a post that interests you and leave them a nice comment too.
The reason why I write this blog
I started this blog because I hoped it would improve my mental health. I also wanted to leave something on the internet for my son. Irony there though is that now I’m self hosted my blog will get taken down if I don’t renew my domain registration. But I also wanted an identity and that’s why I wanted my name as my domain name. So at least I can tick that one goal as complete!
Finally it is somewhere to share my craft, although there’s plenty of that on my Instagram account http://instagram.com/craft_owl
Happy March everyone and thanks for reading.